H&M and Burberry use Youtube to mold their brand

H&M has done a fantastic job in creating their brand. They have emphasized the social aspect to their Youtube channel, which in turn is a way they can advertise their products on the side. I loved watching their “Lanvin for H&M” and other designer appearances they have on their Youtube Channel.

Here, someone shares her closet

[youtube http://www.youtube.com/watch?v=iFw33W7mRWg&w=640&h=360]

Burberry hired artistic director Chris Bailey to create Burberry Acoustic, which is a collection of music videos filmed specifically for Burberry. Burberry has done a great job to integrate itself into other areas. However, they’ve started a cosmetic line, which, in my opinion, they’ve gone too far. Yes Chanel can get away with designing clothes and cosmetics, but for some reason, iconic burberry trench coats and cosmetics don’t seem to go together. Focus on what you’re good at, not taint your brand image by creating products (cosmetics) you’re not a leader in.

[youtube http://www.youtube.com/watch?v=HJjMkq5Vdn8&w=640&h=360]

Google Acquires Zagat

Read it here:

http://googleblog.blogspot.com/2011/09/google-just-got-zagat-rated.html

Oh no! will Zagat replace Yelp?

Would anyone pay though to become a member on Zagat? That’s a big turn off, the membership fee.

I Heart Suze Orman

She’s such a good speaker and knows her stuff! It’s so true; those who spend money extravagantly often don’t have it.

[youtube http://www.youtube.com/watch?v=XzP866dtoe4&w=640&h=360]

Because I am such a future oriented person… saving for retirement
[youtube http://www.youtube.com/watch?v=Yguq-L6ArvA&w=480&h=360]

Gonna open a Roth IRA now… goodbye manicures and random impulse purchases

I always knew I was destined for greatness

http://cdn.livestream.com/embed/facebookguests?layout=4&clip=pla_7a8c2dfe-44a4-42db-99f3-f01273c76a2a&height=340&width=560&autoplay=false

Can I be Oprah Winfrey when I grow up?

I heart Laura, aka lollipop26

She was the one who got me into the whole Youtube beauty review thing… unfortunately she closed her youtube account down (super sad because she was my favorite person to watch on youtube) but her blog is amazing.

www.buynowbloglater.com

a blog about shopping. perfect.

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