ChickApproved Sells to Lockerz

I remember watching Meganheartsmakeup (when she just started, three years or so ago) and she was the only Youtube guru who had a “chick approved” profile. Now after 36M of funding, they are sold to Lockerz.

Let me ask this Q:

1. How is this different from Pinterest?

2. What is the 36M used for?

3. How much is MeganHeartsMakeup brand worth? If she weren’t part of Chickapproved, I highly doubt that the social network would have gained so much traffic

4. How does this solve a problem? Is the problem that women are not able to find good outfits to put together? I am not an avid Pinterest user, mainly because I do not have time for DIYs and I’m not very domestic.  I find this very similar to a lot of other fashion sites out there, very similar to a ‘Pinterest for Fashion’ (IE Fashiolista and Pose).

Anyway, it’s so cool how Youtube Beauty Gurus+Techcrunch go together. Yay for Beauty Channels and Technology! I SWEAR, I learn about all the social media channels through Youtube Beauty Gurus!!!

 

Youth=Passion

From Simon Sinek’s blog

“There is something about youth that the more experienced often forget and don’t take advantage of – their passion. Passion is a valuable currency. Some are rich with it and some poor. Some trade it in over the course of their careers only to be left at the end of their lives with a big house and a fast car but no more passion.  The youth, low on experience, are often rich in passion. More importantly, it is their passion that provides the necessary capital required to make the kind of progress that the financially rich can only look upon and drool.

Steve Jobs was 21 when he founded Apple. Mark Zuckerberg was 20 when he started Facebook. Michael Dell was 20 when his company built its first computer, Bill Gates was 20 when Microsoft became Microsoft. Larry Page and Sergey Brin were  25 when they founded Google andRichard Branson was only 22 when he opened Virgin Records. Everyone on this list was low on experience and even lower on cash when they started.  All they had was an intense passion to pursue their visions and an ability inspire others to join them in their pursuit.”

I can’t tell you how many Q I get

 

One of my fav quotes!

“It is not the critic who counts, nor the man who points out how the strong man stumbled or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs and comes short again and again, because there is no effort without error or shortcoming; who knows the great enthusiasms, the great devotions, and spends himself for a worthy cause; who, at the best, knows in the end the triumph of high achievement; and who, at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat.”
-Theodore Roosevelt

Michelle Phan on Wall Street Journal

[youtube=http://www.youtube.com/watch?v=0IkcMFrmKIg]

I’ve been following Michelle Phan since she started her Xanga. It’s so great she was able to build herself into a brand all on her own!

 

 

I absolutely love Jason Nazar’s speeches

He’s the best startup speaker I’ve heard. He’s very honest, a little self deprecating, and very relatable.

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=DTJYg9AkRYg#!]

Give what the market wants.

Look at the most viewed Youtube videos of the day

“what’s in my purse”

“more products i regret buying”

I can’t explain to you why women love watching this shit, but I find myself staying up till 2am contributing to their adsense revenue 🙂

What Youtube has taught me

So, people have this misperception about creating a Youtube channel. Yes, many people think “you just doll yourself up, and talk in front of a camera. How hard could it be?”

And I”m not saying it’s hard. I’m sure it’s a lot easier than many things in this world. IE derivates trading and hedging hedges. and losing 20B dollars. However, as a process of creating a Youtube channel, I’ve actually learned A LOT about marketing.

1. Test the market

The great thing about Youtube, is you can see statistics in real time. Additionally, statistics are public. Unlike web page visits, where you can’t really figure out those numbers unless you use an estimator like Alexa or whatnot, on Youtube, you are able to see how many views you are getting on a video. It’s amazing what generates views. You can also look at how many views your ‘competitors’ are getting about the same topic or space.

2. Amazing Analytics

Youtube has an amazing analytics interface. From each video, I can see how much adsense I’ve generated, how many people have subscribed (or unsubscribed),  how many people share it to their social media outlets, etc. Youtube’s analytics are better than any other analytics I’ve seen. Simply amazing. From these analytics, you can optimize videos in order to generate more views and subscribers.

3. Learn what people want. Not what you necessarily like

I can create a video about anything, edit it like a Michael Bay movie, but if no one wants to watch it, it won’t generate a lot of views. Moreover, I can create the shittiest video, have it be something people are searching for (or a tent pole topic) and generate tens of thousands of views. My video, Asians in the Library (which I have deleted), received 50,000 views within the first day. Why? Because it was something people were looking for, even though it took me just a few minutes to create. Test the market. Create content that people want.

One strategy I’ve learned is to consistently do “favorites of the month” video. People are searching for that, and yours will come up because of titles, keywords, tags. Also, if you are in the beauty space, do whatever it takes to make yourself look freaking gorgeous. I will admit, I am purely average in terms of looks, but with the right foundation, lighting, angles, editing, etc. I can up my “hotness” scale big 3 points if I position myself the right way. sad to say, people don’t want to subscribe to ugly people (and sxephil, you are HOT!)

4. Opportunity to brand myself

Youtube has taught me that if I want to stand out in this competitive ‘beauty guru’ space, which is ironic because i don’t even claim myself as a beauty guru, you have to send a clear message and brand yourself in that light. What makes Jenna Marbles so successful? She has a clear cut brand that people want to watch. You have to figure out what people want and what you have to offer, and use that to your advantage to brand yourself.

5. Your subscribers are your customers

My subscribers are like my customers-although I’m not charging them or making direct revenue from them. But, in a short sense, they are my customers. You want them to be happy. You want them to tell their friends about your channel and what an amazing person Daisy is. Building a brand and community takes tens and thousands of hours. Deliver on that brand.

6. Learning about new social media channels

I learned about Instagram, Pinterest, Dailybooth, Birchbox, Mylikes, Machimina, Stylehaul and Formspring all through the Youtube beauty community. I heard about Pinterest before it became mainstream, through a certain Youtube guru. The Youtube community is on the latest social media trends. Whatever Youtube celebrities are using, invest in those startups, because they are the early adopters of what’s hot!

7. Being crazy as fuck serves to your advantage

Nobody wants to watch someone boring on Youtube. There are enough ‘normal’ people. You gotta do crazy things, grab peoples attention, become viral. It’s kinda fun, exposing an alter ego of yours, and getting compensated for being crazy.

8. Networks and friends

I’ve met so many great people on Youtube. Additionally, I’ve been able to meet and get in touch with some of the ‘top youtube gurus’ in which a lot of them are equated with celebrity status. I would never be able to talk regularly to Kim Kardashian or Selena Gomez in real life; however, in Youtube land, I can consistently keep in touch with all of my favorite youtube celebs. The world is democratized.

9. Youtubeland is a democracy

Ok, not really. I think now, in order to have a successful channel, you need to have some connection of sort. If you look at all the big Youtube celebrities, many of them “sprung off” from well known Youtubers… however, if you have good and original content, you still have a shot at making it big. Much easier to be famous on Youtube than in actual Hollywood.

10. The earlier you start, the better your traffic

If you look at the most successful youtube celebrities, most of them started within 2007-2008. Michellephan. Sxephil. Fowler Sisters. etc. It states that if you find an opportunity, go take that opportunity and market yourself as a niche and be one of the first people in that space before it becomes too crowded. I would say it is 100x more difficult to be a ‘beauty guru’ now, because the space is so freaking crowded. To be honest, the ‘top beauty gurus’ aren’t even that much more talented, i would say. They have millions of followers though because they started early, branded themselves, and captured the market.

11. Haters.

People will hate you for no reason. And they will express it. If you can deal with haters on Youtube, you can deal with any kind of hate in real life. My skin has been so much ‘tougher’ and ‘thicker’ because of Youtube.

12. Business Opportunities

I receive several business opportunities a week (whether it’s free makeup/clothes/partnerships, etc) from my Youtube channel. I reject most of these opportunities because I don’t aspire to be a celebrity and my brand is dependent on my honesty, not on cash compensation. however, if others are starting youtube channels for a business reason, there’s a lot of opportunity out there!

Anyway, my  Youtube channel is not so I can become a celebrity or a makeup artist. It’s my way of branding myself and getting followers for Perfect Beauty. But having a Youtube channel has taught me so much in the meantime!

“It’s like…”

Instagram. but without the filters.

LOL

One of my subbies got into Duke!

So weird, I feel like she’s my child and I’m so proud of her!!!

Although I wouldn’t say that Duke was the “best years of my life” (in fact, quite the opposite), I’ve learned so much from going there. I’ve learned how to compete with some of the top students. The thing about Duke, that I think is different from other schools, is there is so much pressure academically, job wise, extra-curricular-wise, and socially. The social aspect of Duke is very challenging, as the huge frat/drinking/party scene can really take a toll on one’s self esteem, especially, the self esteem of girls.

However, if you can make it, you can really conquer anything. Duke definitely pushed me in all different directions, taught me how to stand up for myself, taught me how to fail several times, and taught me that failure is never the end.

I probably will never be around 6,000 other such talented minds in my life.

 

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