Building a brand online

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From my girl crush, Sophia Amorouso.



tweaking continues


For truly I tell you, if you have faith the size of a mustard seed, you will say to this mountain, ‘Move from here to there,’ and it will move; and nothing will be impossible for you

Email from User :D

Isn’t it weird how when you are open about your flaws and imperfections people love you so much more?

Humans are INHERENTLY FLAWED. This whole ‘trying to be flawless’ is what is making this multibillion dollar industry of ‘you are not good enough’

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Post from one of our users!

Lips Unsealed

So great having our users blog and evangelize the product for us.. it’s like having a marketing team for free!

Invest in bloggers!


Because it takes a friggin long time to create any content related site that takes traction. And if you’re a blogger, you started out doing it as a hobby, on your nights and weekends, committing yourself to creating content without any expected return. It takes at least 2-3 years to gain some sort of traction as a blogger. Additionally, you don’t raise funds as a blogger; you become resourceful and scrappy starting out. You learn how to market yourself. You learn how to deal with companies and sponsorships. You learn how to deal with your readers. All these skills are essential to creating a startup.

The biggest one though, is persistence. If you blog about something enough to create an audience, odds are you are so passionate about it you wont just give it up. 

Here is me with one of my users. It was so strange to meet someone who knew everything about me, but I knew very little about them. I sometimes forget the people who are on Perfect Beauty are real users. They’re not bots or hired interns. She was like, “OMG, are those the shoes from Payless?” Yes, she even knows what shoes I wear 🙂


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