Invest in bloggers!


Because it takes a friggin long time to create any content related site that takes traction. And if you’re a blogger, you started out doing it as a hobby, on your nights and weekends, committing yourself to creating content without any expected return. It takes at least 2-3 years to gain some sort of traction as a blogger. Additionally, you don’t raise funds as a blogger; you become resourceful and scrappy starting out. You learn how to market yourself. You learn how to deal with companies and sponsorships. You learn how to deal with your readers. All these skills are essential to creating a startup.

The biggest one though, is persistence. If you blog about something enough to create an audience, odds are you are so passionate about it you wont just give it up. 

Here is me with one of my users. It was so strange to meet someone who knew everything about me, but I knew very little about them. I sometimes forget the people who are on Perfect Beauty are real users. They’re not bots or hired interns. She was like, “OMG, are those the shoes from Payless?” Yes, she even knows what shoes I wear 🙂


Screen Shot 2013-06-03 at 11.39.06 PM


a boring robotic video about ENTJs… but explains my personality pretty well. I’m all about efficiency

Great Gatsby

I read the Great Gatsby back in high school, but I never really understood it outside a “I have to get an A on this exam” context.

Fast forward 10 years later, with the new movie coming out, I realize this world is full of people chasing superficial fluff.

The moral of the world and human nature is: be happy with yourself.

So many people are not happy with themselves, so they try to chase. Chase women, chase money, chase fame, chase status. Perhaps that’s why those who chase those things cannot be in satisfying relationships.

Chasing, at the expense of all costs, will only lead to unhappiness, and in Great Gatsby’s case, death.

Now there is a difference between chasing your dreams for your dream’s sake and chasing the above for a validation sake. You need to be secure with yourself first before you can chase anything. If you are not secure, and use “chasing” to validate yourself, well you are going to live a life of unhappiness.

Look at The Great Gatsby: he chased all these things in the world to win over the love of Daisy, but even so, it wasn’t real.

Perhaps that’s why I love Perfect Beauty so much. You have to love yourself and realize, even if you have flaws and imperfections, you are still PERFECT the way you are. There doesn’t need to be validation from men, makeup, or others.

What am I chasing? I just want to impact as many people as I can. I just want as many people to feel good about themselves. This whole fundraising, ROI, cap tables, etc. is all a distraction. If it impacts people, then the money will flow, but you cannot chase money for money’s sake.

Reminds me of Lana Del Rey’s Song,


“in case you die… the startup must live on!”

LOL, g-chat among startup founders.

STORE YOUR SHIT IN THE WIKI! In case you die, there is no loss of knowledge transfer!


Screen Shot 2013-04-23 at 8.49.15 PM

30 Female Entrepreneurs to Watch in 2013!

Bring it on, 2013!

Article published in Under30CEO


Screen Shot 2012-12-15 at 12.28.29 AM

only thing that matters for startup success

product/market fit. if there is no need, no matter what kind of team or funding you have, there is no business.

Article here


Create an addicting product. get users to come back.

ChickApproved Sells to Lockerz

I remember watching Meganheartsmakeup (when she just started, three years or so ago) and she was the only Youtube guru who had a “chick approved” profile. Now after 36M of funding, they are sold to Lockerz.

Let me ask this Q:

1. How is this different from Pinterest?

2. What is the 36M used for?

3. How much is MeganHeartsMakeup brand worth? If she weren’t part of Chickapproved, I highly doubt that the social network would have gained so much traffic

4. How does this solve a problem? Is the problem that women are not able to find good outfits to put together? I am not an avid Pinterest user, mainly because I do not have time for DIYs and I’m not very domestic.  I find this very similar to a lot of other fashion sites out there, very similar to a ‘Pinterest for Fashion’ (IE Fashiolista and Pose).

Anyway, it’s so cool how Youtube Beauty Gurus+Techcrunch go together. Yay for Beauty Channels and Technology! I SWEAR, I learn about all the social media channels through Youtube Beauty Gurus!!!



From Simon Sinek’s blog

“There is something about youth that the more experienced often forget and don’t take advantage of – their passion. Passion is a valuable currency. Some are rich with it and some poor. Some trade it in over the course of their careers only to be left at the end of their lives with a big house and a fast car but no more passion.  The youth, low on experience, are often rich in passion. More importantly, it is their passion that provides the necessary capital required to make the kind of progress that the financially rich can only look upon and drool.

Steve Jobs was 21 when he founded Apple. Mark Zuckerberg was 20 when he started Facebook. Michael Dell was 20 when his company built its first computer, Bill Gates was 20 when Microsoft became Microsoft. Larry Page and Sergey Brin were  25 when they founded Google andRichard Branson was only 22 when he opened Virgin Records. Everyone on this list was low on experience and even lower on cash when they started.  All they had was an intense passion to pursue their visions and an ability inspire others to join them in their pursuit.”